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Search resuls for: "Montañez"


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Opinion | Flamin’ Hot Propaganda
  + stars: | 2023-06-26 | by ( Adrian J. Rivera | ) www.nytimes.com   time to read: +3 min
“Flamin’ Hot” says “no,” that only through the gospel of ganas may we enter the kingdom of heaven. But, oh, how “Flamin’ Hot” tries. “Flamin’ Hot” isn’t even effective propaganda. There can be a successful Latino, the movie says, but only one; the people who serve him must also be Latino. A movie can depart from the strict truth and capture a broader, deeper truth, so I hoped “Flamin’ Hot” would surprise me.
Persons: hasn’t, Montañez, , Locations: America
It is almost certainly a fact that Richard Montañez did not invent Flamin’ Hot Cheetos. But the Times article wasn’t a death knell for the film — in fact, far from it. “We never set out to tell the history of the Cheeto,” Eva Longoria, who is making her feature directorial debut with “Flamin’ Hot,” told The Los Angeles Times in March, shortly before the film’s premiere at South by Southwest. “We are telling Richard Montañez’s story and we’re telling his truth.”So, the filmmakers forged ahead, and “Flamin’ Hot,” which bills itself as a “true story,” will begin streaming on Disney+ and Hulu on Friday. Here’s a guide to how the spicy Cheeto tale unraveled, what parts of it are actually true (there are some!)
Persons: Richard Montañez, , ” Eva Longoria, , Richard Montañez’s, Jesse Garcia, Roger Enrico, Tony Shalhoub, Montañez Organizations: Los Angeles Times, Southwest, Disney, Hulu, Frito, PepsiCo, Here’s Locations: California
The Truth About Hot Cheetos Is Not in ‘Flamin’ Hot’
  + stars: | 2023-06-09 | by ( Tejal Rao | ) www.nytimes.com   time to read: +1 min
Like Oscar Isaac, I occasionally use chopsticks to eat hot Cheetos, a technique that keeps their red dust from sticking to my fingers. It’s the neatest way to keep pace with a perfectly engineered snack, designed both to satisfy the desire for its prickly heat and violent crunch, its convincing tang and mellow sweetness, and to fuel an immediate need to revisit it. There are films this year celebrating (and satirizing) the invention of all kinds of consumer products, including the BlackBerry, Air Jordans and Tetris, but I never imagined that this spicy little snack produced by a multinational corporation could be the hero of a late-capitalist uplift saga. “Flamin’ Hot,” directed by Eva Longoria and streaming now on Hulu and Disney Plus, is a frothy, optimistic, very American film about Richard Montañez, a Mexican American kid from San Bernardino County who grows up to work at a Frito-Lay plant and dreams up a billion-dollar idea: Flamin’ Hot Cheetos. Through Montañez, the rise of the fingertip-staining, habit-forming, spicy corn-based snack becomes a story of the American dream — a ’90s-style janitor-to-executive tale fueled by pure grit and guts.
Persons: Oscar Isaac, , , Eva Longoria, Richard Montañez Organizations: Hulu, Disney Locations: Mexican American, San Bernardino County
‘Flamin’ Hot’ Review: Neon Dust, Hollywood Corn
  + stars: | 2023-06-08 | by ( Lisa Kennedy | ) www.nytimes.com   time to read: +1 min
“Do I have initiative?” Richard Montañez (played by Jesse Garcia) asks his wife, Judy (Annie Gonzalez), in the dramatic comedy “Flamin’ Hot,” directed with affectionate brio by the actor Eva Longoria. Montañez, on whose memoir this fictionalized story is based, is eyeing an application for a job at the Frito-Lay facility in Rancho Cucamonga, Calif. While he’s stumped about that word — “initiative” — soon enough he’ll embody it, as he goes from being a janitor to becoming a family man behind a Cheetos flavor that extended the snack maker’s reach, launching Montañez’s marketing career. Montañez’s youth is recounted in a sometimes boastful, sometimes self-deprecating, always upbeat voice-over that softens the edges of his childhood, which include routine bigotry and outright racism, but also brutality and judgment from his father, Vacho (Emilio Rivera). It wasn’t until Judy got pregnant that the pair agreed that things had to change.
Persons: ” Richard Montañez, Jesse Garcia, Annie Gonzalez, , Eva Longoria, Montañez, he’s, ” —, Garcia, Gonzalez, Vacho, Emilio Rivera, Judy Organizations: Frito, Chicano Movement Locations: Rancho Cucamonga, Calif
Surveys show that American moms are stressed, burned out, and anxious about their children. Experts have said there are concrete steps working and non-working moms can take to ease the burden. Some surveys have shown that American moms are stressed, burned out, and anxious about their children. The effects have particularly destructive consequences for working moms, she told Insider. In household-management terms, this means assessing family needs, identifying solutions to meet those needs, and implementing strategies.
The movie "Flamin' Hot" celebrates Mexican heritage and the invention of Flamin' Hot Cheetos. Impressed with the unlikely entrepreneur, Enrico gave it a try — and thus, Flamin' Hot Cheetos were born, and Montañez's career took off. "Flamin' Hot" stars actor Jesse Garcia as Richard Montañez. Eva Longoria directed the new film "Flamin' Hot." The LA Times article, amongst journalists and amongst this small group of people, may get some traction.
Eva Longoria has spent over 20 years in Hollywood and can finally add "movie director" to her credits. Longoria said during an interview earlier in the day that she never thought she'd direct a feature until this story came across her desk — and she beat out other big-name directors for the shot. The "Desperate Housewives" star began directing for TV in 2014 and helmed episodes of "Black-ish," "Why Women Kill," "The Gordita Chronicles" and more. "There's a lot of systemic sexism that still exists behind the camera for female directors. People always wonder why there aren't more female directors.
The movie "Flamin' Hot" celebrates Mexican heritage and the invention of Flamin' Hot Cheetos. An LA Times report raised doubt about the role of the film's protagonist, Richard Montañez, in creating the flavor. Impressed with the unlikely entrepreneur, Enrico gave it a try — and thus, Flamin' Hot Cheetos were born, and Montañez's career took off. Eva Longoria directed the new film "Flamin' Hot." The LA Times article, amongst journalists and amongst this small group of people, may get some traction.
Cuban singer-songwriter Pablo Milanés dies at 79
  + stars: | 2022-11-22 | by ( Associated Press | ) www.nbcnews.com   time to read: +7 min
“The culture in Cuba is in mourning for the death of Pablo Milanes,” Cuban Prime Minister Manuel Marrero Cruz tweeted Monday night. Milanés and Rodríguez in particular became close, touring the world’s stages as cultural ambassadors for the Cuban Revolution, and bonding during boozy sessions. “If Silvio Rodríguez and I got together, the rum was always there,” Milanés told El Pais in 2003. Cuba’s aging leaders “are stuck in time,” Milanés told Spanish newspaper El Mundo. “These freedoms have been seen in small doses, and we hope that with time they will grow,” Milanés told The Associated Press.
Rodriguez was one of several Hispanic voters and activists who spoke to Noticias Telemundo about their mobilization as voters or organizers against recent legislation they see as anti-LGBTQ. That is why we are committed to strengthening the LGBTQ vote, which is a bloc that has already demonstrated its electoral power." According to a study by the Williams Institute at UCLA, about 9 million LGBTQ adults were registered to vote in the 2020 election, 22% of them Latino. But for Jorge Gutiérrez, a DACA recipient who came to the U.S. at age 10, discussing the rights of LGBTQ people is fundamental. In his experience, the attacks on minorities and the LGBTQ community have intensified over the years.
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